Rogers Getting out of DVD & Game Rental

Rogers has just announced that it is finally getting out of the DVD and Video Game rental business.  With Blockbuster closing last year Canada is now without a major DVD rental company.  Some may find this sad, but it's really just a sign of the times.
I've been wondering how long this would take with almost everything now available online or through current cable/satellite OnDemand services.  I've also been predicting that Rogers would be coming out with their own version of Netflix to replace their current, and weak, RogersAnyPlaceTV.  Hopefully now Rogers will concentrate on a online presence to rival Netflix and make it available to everyone, not just Rogers customers.