I am a die-hard Xbox fan and when this was announced I pre-ordered it within the hour.
I normally keep my Xbox in my basement for gaming, but when the One arrived my wife actually suggested we put it in the living room to see how the whole integrated experience worked. We both love it so much in the living room that we are currently looking for another for the basement.

The Kinect voice commands is what really makes this console shine for the non-gamer. Anyone can easily turn it on just with the command "Xbox On". What I didn't realize until I got everything hooked up was that the One also turns on our surround sound receiver and TV at the same time - no more having to switch HDMI inputs on the remote! We can be watching TV and decide to switch to Netflix with just the "Xbox go to Netflix" command. If we are watching a DVD or Blu-Ray movie its another simple voice command to Pause, Play, Fast Forward, Rewind, etc.. Like I said, it's the Kinect that really makes this console shine in the living room.

As for gaming, I bought the two first games I religiously purchase - Forza 5 and Call of Duty Ghosts. The speed, graphics and sound are stunning! Again, it's a breeze to jump into a game and back to TV within seconds or vice-versa. You can also have Skype running in the background so if you receive a call you can answer on your TV. You can also "Snap" any application so it just takes up 1/3 of the screen so you could be watching TV on 2/3's of the screen and be on a Skype call on the other 1/3. This just wasn't possible with the 360.

No one I know really used the Kinect on the 360, but this new Kinect is so good that we don't hesitate to use it. People complained that the Xbox One was $100 more than the PS4 and that extra cost was the Kinect, which people thought wouldn't be used and should be sold separately. If the Xbox One didn't come with the Kinect I doubt my non-gamer spouse would want to keep it in the living room. Our living room is starting to feel like something from the future :)